Bio

Communication and digital creativity expert. Also experiential marketing and interactive retail. 8 years of experience in multinational agencies of high prestige and recognition in the sector: *SCPF, Saatchi & Saatchi and Cheil leading the digital communication of large clients such as BMW, Ikea, Toyota and Samsung.

I solve problems through digital

Having a digital background when digital didn't exist yet, my first challenge was with BMW. A four-year project digitizing the brand's communication by building and nurturing teams of programmers, creatives, etc. Changing approaches from planning to execution. This experience led to a new project with Toyota Spain and Toyota Europe. With the same team management functions and adding more and more value from the interlocution with the brand managers. Also more creative value.

After getting in contact, through a campaign, with Samsung, I jumped to the brand and was able to integrate into the Korean structure as part of the internal agency. I have spent the last few years developing a multitude of projects with them, managing and collaborating together with multidisciplinary teams (from planning, media buying and accounts to producers, creatives and designers). And not only in the digital territory, which is my strength, but also in non-conventional campaigns, traditional campaigns, brand design, events (Mobile World Congress), etc.

After major clients such as HBO or IKEA, I have been the creative responsible for the communication of WiZink Bank during two years. A project focused on digital content and new formats.

I have also been able to enjoy several exciting freelances with Publicis Worldwide (Mercedes), among many others.

In summary, a communication professional looking forward glimpses of great work!

CVitae

Please, click here: Curriculum Vitae

Awards

Connect 35 - Hispasat
Gold | Control de la Publicidad Awards

They watch me, you like it - Toyota
Best Digital Campaign | Control de la Publicidad Awards

Toyota Run
Best Digital Campaign | Internet Auto Award
El Sol | Shortlist | Digital

BMW i Music Day
Best Digital Ad of the Year | Anuncios Magazine

Why me

Jm de la Nuez | CEO *SCPF / WUNDERMAN THOMPSON
“...Was able to inspire, shape and transform the agency's thinking 
and execution of ideas...“

Mariano Serkin | Europe Creative Chief Del Campo Saatchi & Saatchi
“...A talent like Jaime leading your team can undoubtedly help you to accelerate that very necessary transformation in the creative business...“

Consuelo Dominguez | Marketing Director at Just Eat
“...Also has excellent integrated vision. Very valuable in the definition of 360º advertising strategies...“

More in here: es.linkedin.com/in/jaimetrapaga

Coffe?

"People don´t buy what they don´t know about"
Applies to good brands and persons alike.

jaimetrapaga@gmail.com | es.linkedin.com/in/jaimetrapaga